A UPL company

Pacific Seeds is a brand of Advanta Seeds, a UPL group company.

Advanta Seeds prides itself on decades of research and deployment of the most advanced technologies in traditional plant breeding to deliver high-quality seeds. The company has over 60 years of experience in plant genetics research and development. Advanta Seeds has a leadership position in many geographies in field crops such as grain sorghum, forages, corn, sunflower, canola, rice, and many segments of vegetables. 

Always Human

We are all about connecting with people, in a human way – showing respect, demonstrating trust, celebrating diversity, favouring warmth over cool. For us technology is an enabler, not the endgame. We see the value in human connectivity and how it creates new opportunities for everyone.

Nothing's Impossible

There is no limit to our ambition or our ability to grow. We are not afraid to run with new ideas, work with new

partners, push ourselves beyond our comfort zones or simply ask ‘Why not?’. We dare to change the game and create a new food economy for the world.

Win win win

We serve a cause bigger than ourselves – sustainability of global food systems. We win when we create sustainable solutions based on responsible choices, when everyone we serve and partner with grows too, and when together we achieve sustainable growth for society as a whole – the biggest win of all.

Once team, one focus

We are one team, for maximum impact. One team with shared goals. We all play for the team and no-one plays against the team. We have a laser-like focus on what our customers need and want, on anticipating their future needs and how we can create innovative solutions and experiences for them.

Agile

No one is faster or more efficient. We thrive on targets and challenges that, while possibly daunting at first glance, only excite and energize us. Wherever we operate, speed and agility are in our DNA. The world needs our urgency.

Keep it simple, make it fun

Food systems are highly complex and present huge challenges. We cut through this, by keeping it simple. People value simplicity, customers especially. And everyone likes fun, so let’s have some, doing what we love to do.