Who We Are

Who We Are

Pacific Seeds Australia started testing hybrid sorghum and sunflower seeds in Thailand.


The tropical corn and sorghum breeding programs transferred from Australia to Thailand.


We launched a nationwide Model Farm Program to show farmers the benefits of using hybrid seeds with the proper amount of fertilizers.


Pacific Seeds became apart of Advanta Seeds.


Pacific Seeds has very strong position in sorghum and sunflower which the hybrid often performing better than the industry competitors.


Advanta Seeds was acquired by UPL, a world-leading agrochemical company based in Mumbai, India.


New head office building has open and operated at Praputthabat, Saraburi.

A UPL company

Pacific Seeds is a brand of Advanta Seeds, a UPL group company.

Advanta Seeds prides itself on decades of research and deployment of the most advanced technologies in traditional plant breeding to deliver high-quality seeds. The company has over 60 years of experience in plant genetics research and development. Advanta Seeds has a leadership position in many geographies in field crops such as grain sorghum, forages, corn, sunflower, canola, rice, and many segments of vegetables. 

Always Human

We are all about connecting with people, in a human way – showing respect, demonstrating trust, celebrating diversity, favouring warmth over cool. For us technology is an enabler, not the endgame. We see the value in human connectivity and how it creates new opportunities for everyone.

Nothing's Impossible

There is no limit to our ambition or our ability to grow. We are not afraid to run with new ideas, work with new

partners, push ourselves beyond our comfort zones or simply ask ‘Why not?’. We dare to change the game and create a new food economy for the world.


Win win win

We serve a cause bigger than ourselves – sustainability of global food systems. We win when we create sustainable solutions based on responsible choices, when everyone we serve and partner with grows too, and when together we achieve sustainable growth for society as a whole – the biggest win of all.


Once team, one focus

We are one team, for maximum impact. One team with shared goals. We all play for the team and no-one plays against the team. We have a laser-like focus on what our customers need and want, on anticipating their future needs and how we can create innovative solutions and experiences for them.



No one is faster or more efficient. We thrive on targets and challenges that, while possibly daunting at first glance, only excite and energize us. Wherever we operate, speed and agility are in our DNA. The world needs our urgency.

Keep it simple, make it fun

Food systems are highly complex and present huge challenges. We cut through this, by keeping it simple. People value simplicity, customers especially. And everyone likes fun, so let’s have some, doing what we love to do.

Our impact on the agricultural community

From Amapa to Rio Grande Do Sul, we’re making a difference on farms everywhere.


Thailand to Peru. Delivering a sustainable corn economy to Latin America.


Advanta expects igrowth™ to reshape global sorghum cultivation.


Advanta Seeds embeds sustainability into its DNA.



Advanta Seeds and its subsidiaries have made every attempt to ensure accuracy of the information provided on this website. However, this is a global webpage with access to different geographies for wider reach and greater awareness of Advanta Seeds. In the course of doing the same, Advanta Seeds has used a Wordpress multilingual translator plugin to convert the language of this website from English to select regional languages.

Advanta therefore, does not accept any responsibility or liability on the nature, standard or the accuracy of the translation and cannot take responsibility for any type of inaccurate contextual meaning in the event of a mismatch from English to a regional language.